Fast Capture
One line in. Filed correctly.
The Keeping · the method behind Kept
Your word to yourself, kept.
You already know who you want to become. Kept takes that intention, turns it into today, and puts every kept promise on the record. Not another place to plan. A way to follow through.
Identity firstAnchored to your real dayHonest about the science
For the ones who carry everything
Kept is built for the busiest people in the world.
Every tool you have ever tried stops at a cleaner plan. Kept closes the distance between deciding and doing.
Prioritized Action
The few that move the goal, floated up.
How it works
How a goal becomes a day.
Five moves, each one built on research we link below.
01Declare
Tailored onboarding that learns your goals.
You tell Kept what you’re after. It comes back with the identity that goal actually asks of you, in your words, and everything it builds after that points back at that line.
The scienceIdentity-based motivation · Oyserman.
02Break it down
Turn the big thing into today.
A marathon can’t be run today. Three easy miles can. Kept splits what you declared into the few proofs you can keep before tonight, and again tomorrow.
The scienceSpecific, challenging goals beat vague ones · Locke & Latham.
03Anchor it
A reminder at a random time is just noise.
Kept ties each promise to a cue already in your day, then reminds you right there, at the moment you can actually act on it.
The scienceIf-then plans · Gollwitzer & Sheeran. Cue-driven habits · Wood & Neal.
7:05
Thursday, June 25
After your coffeeWrite three lines. You said you would.
Coffee, 7amthenThree lines
04Pick what matters
When the list is longer than the day.
Kept reads your goals and your real calendar and floats the few that move them. You still decide. Your pick always wins.
The scienceToo many options stalls action · Chernev et al.
Launch Q2 · goal 90 min open · 2pm
13Water the plants
22Reply to Sam
31Ship the board deck
Floated up from your goals and your real day. Your pick always wins.
05Keep the proof
Every kept promise is a vote.
Each one is logged as evidence for the person you said you’d become. Not a streak to defend. Proof you can look at on a hard day.
The scienceHabits go automatic over time · Lally et al.
3
of 5 kept today
This week you kept 9 of 11. Last month, 38. That is who you are becoming.
Why it works
Built on the research. Honest about its limits.
We assembled Kept from the strongest findings in behavior science, and we link every claim so you can check our work.
d = 0.65
The lift from deciding in advance exactly when, where, and how you’ll act. Medium-to-large, across 94 tests. An average, not a promise.
~66 days
How long a new daily habit took to feel automatic in a real-world study. The spread ran 18 to 254 days. There is no magic 21.
Cue → act
Habits hold when the action is tied to a cue you already have, so the moment reminds you instead of your willpower.
Specific > vague
A clear, challenging goal you can track moves you further than a vague “I’ll do my best.”
99 studies
Too many options stalls you most when the choice is complex, which is exactly when help narrowing the field does the most good.
Identity
When an action feels like something a person like you does, it gets easier to keep, and each repetition builds that sense.
An honest note
Studies describe people in general, on average. They point a direction; they don’t promise your result. We build on what has been shown to work, and we never dress a guess up as a fact.
This isn’t a philosophy. It’s a training plan for follow-through.
Made for iPhone
Begin where intention meets the day.
Opening in batches. We’ll reach out the moment yours is up.